Our Work

Digital Products Built With Purpose

We believe great technology starts with understanding what users need. From everyday utility solutions to entertaining gaming experiences, every product reflects our dedication to innovation, usability, and quality.

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Projects

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Retention

PayNest mobile banking app on a smartphone
Mobile 2023

A fintech app that hit 2M downloads

PayNest · Fintech

PayNest came to us with Figma files and funding. We shipped the MVP in 12 weeks, then iterated through 14 releases — building the wallet, bill payments and a referral engine that drove half a million organic installs.

2M+

Downloads in 18 months

4.8★

App Store rating

38%

Month-3 retention

Velvet Apparel orders being packed for delivery
E-commerce 2024

Rebuilding a D2C brand's entire storefront

Velvet Apparel · Fashion & Retail

A six-second load time was killing a beloved fashion brand. We rebuilt their Shopify store with a custom theme, cut load time to 1.4s and rebuilt the post-purchase flow — conversions rose 41% in the first quarter.

+41%

Conversion rate

1.4s

Load time, down from 6s

+47%

Revenue per visitor

Ledgerly dashboard code on a development screen
Web 2024

A SaaS site that turned traffic into pipeline

Ledgerly · B2B SaaS

Ledgerly had strong traffic and weak conversion. We redesigned the marketing site around one decision — book a demo — and rebuilt the product dashboard. Demo bookings rose 63% with zero additional ad spend.

+63%

Demo bookings

-29%

Bounce rate

0.8s

Largest Contentful Paint

Engineer working in a production data center
Cloud 2023

8x Black Friday traffic, zero downtime

Bazaar.co · Marketplace

Bazaar.co's infrastructure buckled every big sale. We re-architected their AWS stack with autoscaling and observability — then watched Black Friday traffic hit 8x baseline while the on-call engineer slept.

8x

Peak traffic handled

0 min

Downtime on Black Friday

-38%

Monthly cloud cost

Falcon Foods growth review with campaign dashboards
Marketing 2024

Growth marketing that reports revenue, not likes

Falcon Foods · FMCG

Falcon Foods was spending blind. We consolidated their channels under one attribution system, rebuilt the creative engine with weekly testing, and scaled ROAS from 1.8x to 4.6x in five months.

4.6x

Blended ROAS

-41%

Cost per acquisition

+112%

Online revenue in 6 months

CarePoint patient app being used on a phone
Mobile 2022

A patient app people actually use

CarePoint Health · Healthcare

400 angry users and a 2.9-star rating. We ran research with real patients, redesigned the booking flow, and rebuilt the app. Support calls fell 68%, and the rating now sits at 4.7.

-68%

Support calls

4.7★

Store rating, up from 2.9

92%

Booking completion rate

Our Products, Our Passion

Creating Digital Products for Users Worldwide

“We interviewed five agencies. Nova was the only one that asked about our P&L before our color palette. Eleven months in, the site they built has paid for itself four times over.”

Sana Malik

COO, Velvet Apparel

Web Development
“Our app went from a 2.9-star graveyard to 4.7 stars. Nova didn't just fix bugs — they rebuilt the onboarding so well that support tickets dropped 68%.”

Dr. Amna Riaz

Director of Digital, CarePoint Health

Mobile Apps
“Every agency promises 'partnership'. Nova actually behaves like one — they told us to delay a feature because the data said our checkout mattered more. Who does that?”

David Chen

Founder & CEO, Ledgerly

Web Development
“ROAS from 1.8x to 4.6x in five months. No magic — just weekly creative testing and a team that reads the data daily instead of monthly.”

Ali Raza

Founder, Falcon Foods

Digital Marketing
“The design system Nova delivered is the cleanest I've seen in ten years. Our engineers ship screens in days now, not sprints.”

Tom Becker

CTO, Fleetbase

UI/UX Design
“They migrated our entire store with zero SEO loss — rankings actually went up. Mobile conversion nearly doubled after the rebuild.”

Karan Kapoor

E-commerce Manager, TrailGear Co.

E-commerce
“Nova cut our AWS bill by 44% in month one, mostly by deleting things we forgot existed. Same performance, half the invoice.”

Michael Zhang

CTO, Karkhana Logistics

Cloud & DevOps
“Twelve weeks from contract to TestFlight. Our investors asked which Silicon Valley firm built it. A team of six in Islamabad — moving faster than anyone we'd met.”

James O'Brien

CEO, Fieldwork Logistics

Mobile Apps
“The retention flows Nova built now drive 31% of our monthly revenue on autopilot. The WhatsApp cart recovery alone pays their retainer three times over.”

Ayesha Khan

Co-founder, Glow Republic

E-commerce
“They told us to shift budget away from their own paid campaigns into SEO. That's when we knew they optimize for our revenue, not their invoice.”

Rachel Torres

VP Marketing, Cloudledger

Digital Marketing