Services / 05 — App Store Optimization (ASO)

Improve app visibility and discoverability with effective App Store Optimization.

We optimize app listings and creative assets to help mobile applications reach relevant audiences.

Entrepreneur packing orders for her online store

App Store Optimization (ASO)

Delivered by senior specialists

Keyword

research and optimization

Store Listing

and creative optimization

Performance

monitoring

The short version

Why companies hire us for app store optimization.

Building an application is only the beginning. We also focus on improving app visibility and discoverability through effective App Store Optimization strategies.

Our ASO work includes keyword research, app title and description optimization, store listing and creative asset optimization, competitor analysis, and performance monitoring.

Shopify Plus Next.js Commerce Klaviyo Stripe Shippo Algolia Recharge GA4
Small business team managing online orders with laptops

Senior specialists on every account — no juniors learning on your budget.

What's included

Everything in app store optimization,

Scope it once, sleep at night. Every engagement below is delivered by the same senior team that scopes it.

01

Keyword Research and Optimization

Research and optimize keywords for app listings.

02

App Title and Description Optimization

Improve the text users see when discovering your app.

03

Store Listing Optimization

Refine store listing content to support discoverability.

04

Creative Asset Optimization

Improve the visual assets used to present your app.

05

Competitor Analysis

Review competing apps and identify opportunities.

06

Performance Monitoring

Monitor listing performance and optimization efforts.

Nova team presenting a project plan to a client

If two or more of these sound like your week, let's talk.

Sound familiar?

You need this if any of this is true.

You get traffic but cart abandonment is eating your growth

Your store breaks on mobile, where 70% of your customers shop

You're on a template theme and every customization is a fight

Repeat purchases are flat because nothing brings customers back

Reviews for this service

What clients say about our app store optimization work.

Every review below is from a client who hired us for exactly this service. Ask us for a reference call — we'll connect you directly.

“Nova rebuilt our Shopify store and revenue per visitor went up 47% — same traffic, same products, just a store that finally works. Best money we've spent on the brand.”

+47% revenue per visitor

Mahnoor Ali

Founder, Velvet Apparel

“They migrated us from WooCommerce to headless Shopify with zero SEO loss — rankings actually improved. Page speed went from 4.1s to 1.6s and mobile conversion nearly doubled.”

2x mobile conversion

Karan Kapoor

E-commerce Manager, TrailGear Co.

“The retention flows they built now drive 31% of our monthly revenue on autopilot. WhatsApp cart recovery alone pays for their retainer three times over.”

31% revenue from retention

Ayesha Khan

Co-founder, Glow Republic

Questions, answered

The things clients always ask.

Something else on your mind? Email us directly at ansar@novasolution.tech — a senior team member replies, not a bot.

If you're under ~$5M/year and don't need heavy custom content, Shopify with a premium custom theme is the sweet spot. Headless (Next.js + Shopify) earns its keep for content-led brands and complex catalogs. We'll recommend the cheaper option when it's the right one.

Yes — migrations include a full URL redirect map, metadata preservation and post-launch rank monitoring. Our last three migrations saw rankings improve within 60 days.

We can. Our digital marketing team plugs straight into your store — CRO, paid media and retention flows under one roof, with one dashboard.

A custom Shopify store launches in 5–7 weeks. Headless builds run 8–12 weeks. Migrations depend on catalog size, but we've moved 10,000-SKU stores in under a month.